Looking back on 2021: Podcast with Future CEO Zillah Byng-Thorne
In the first of a two-part interview, Colin Morrison, founder of the award-winning Flashes & Flames the media, marketing and technology blog, sits down with our CEO, Zillah Byng-Thorne, for a recap on the year that was and a look-ahead to what she expects the next year will bring for Future and the media industry at large.
Colin asks Zillah about the acceleration of digital media following the pandemic, consumer habits and the importance of business diversification and agility in an ever-evolving media landscape.
Zillah also discusses the importance of brands creating a sense of ‘belonging’ amongst their audiences and how expertly written and curated content plays a central role within this. Other topics touched on include the enduring value of subscriptions and print media, whilst Colin asks how recent acquisitions at Future have benefited the business.
The second and final part of Colin’s interview will be published later this month.